AI-powered marketing built for HVAC companies
TradesForce understands seasonal demand, emergency service windows, and maintenance plan economics
so your marketing runs itself and every campaign maps to booked revenue.
Why HVAC companies switch
Stop losing money to agencies that don't understand HVAC
Generic marketing wastes budget during shoulder seasons and misses the urgency of no-heat and no-cool calls. TradesForce is built for the way HVAC businesses actually operate.
Generic agencies
- Seasonal demand swings catch your campaigns off guard every year.
- You pay the same for a $200 tune-up lead and a $12,000 system replacement lead.
- Hard to differentiate when every competitor runs the same Google Ads copy.
- Agency reports show clicks and impressions but never tie back to booked jobs.
- No visibility into which campaigns are filling your schedule vs. wasting budget.
- Manual bid changes can't keep up with weather-driven demand spikes.
TradesForce for HVAC
- Campaigns automatically scale up and down with seasonal demand patterns.
- Separate bidding strategies for maintenance, repair, and replacement leads.
- AI-generated ad copy and landing pages tailored to your service area and brand.
- Attribution tied to your ServiceTitan jobs so you see real revenue, not vanity metrics.
- Budget allocation shifts automatically based on close rates and average ticket size.
- Weather-aware bidding that increases spend when emergency demand is likely.
Marketing capabilities built for HVAC
Every feature is designed around the way HVAC companies sell, schedule, and grow.
Seasonal campaign automation
Pre-built campaign calendars for heating season, cooling season, and shoulder months. Budgets, bids, and creative adjust automatically so you're never over-spending when demand drops or under-investing when it surges.
Emergency service visibility
Dedicated campaigns for no-heat and no-cool emergencies with after-hours ad scheduling, dynamic call extensions, and landing pages built to convert high-intent searches into same-day service calls.
Maintenance plan marketing
Automated email, SMS, and retargeting campaigns that promote your maintenance agreements to past customers, driving recurring revenue and keeping your techs busy during slow periods.
Service area expansion
Geo-targeted campaigns that test new zip codes with controlled spend. TradesForce measures cost-per-booked-job in each area so you know exactly where expansion is profitable.
Equipment replacement targeting
Identify homeowners with aging systems through intent signals and property data, then serve them replacement-focused ads with financing offers that convert.
CSR performance insights
AI-scored call recordings that show how your team handles inbound leads, with coaching recommendations to improve booking rates on the calls your marketing generates.
Everything your HVAC company needs to grow
No add-ons, no upsells. Every TradesForce HVAC plan includes these capabilities from day one.
How it works
From sign-up to fully autonomous marketing in under 30 days.
- 01
Connect your systems
Link your FSM, phone system, and ad accounts. TradesForce pulls in historical job data, revenue by service type, and current capacity so campaigns launch with context, not guesswork.
- 02
Launch your campaigns
AI builds your campaign structure, writes ad copy, creates landing pages, and sets initial budgets based on your market, service mix, and growth goals.
- 03
Optimize continuously
Every booked job feeds back into the system. TradesForce adjusts bids, reallocates budget across channels, and updates creative based on what's actually driving revenue.
- 04
Scale what works
As the system identifies your highest-ROI services and zip codes, it automatically increases investment in those areas while pulling back on underperformers.
See what TradesForce can do for your business
Experience how AI agents can run your marketing, evolve your website, and drive more booked jobs without manual work.